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Case Study
BRAND HERITAGE AWARENESS CAMPAIGN
Client
Kamal Saad Stationary
Role
Digital Marketing & Media Production
Duration
8 March 2025
The campaign achieved more than 55K video views, generating 728+ reactions, 24+ comments, 29+ reposts, and 230+ shares/sends, demonstrating strong audience engagement and positive emotional response.
RESULT
Despite its strong heritage and recognition, the brand's story was no longer being communicated in a way that connected with modern audiences across different generation.
CHALLENGES
STRATEGY
We developed a cinematic storytelling video that combined nostalgia, heritage, manufacturing capabilities, retail scale, and product diversity to remind audiences of the journey behind the brand and why Kamal Saad remains a trusted name in the market.