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Case Study
MASTERING THE HEAT
PIZZA ACADEMY × BLK LAB CATERING
Pizza Academy Ovens
Digital Marketing & Media Production
8 March 2025
Increase awareness among food business owners and demonstrate how Pizza Academy ovens can support catering operations, restaurants, and commercial food businesses.
OBJECTIVE
STRATEGY
Partnered with BLK LAB Catering to showcase real-life commercial applications of Pizza Academy ovens through authentic content featuring chefs, catering professionals, and live business use cases. The campaign focused on demonstrating product performance, operational flexibility, consistency, and business value.
Many business owners were unaware of how Pizza Academy ovens could be integrated into professional food operations and the value they could bring to business performance and food quality.
CHALLENGES
Campaign Performance Highlights
- 600K+ Total Video Views
- 257K+ Views on Top-Performing Content
- Multiple Reels Exceeded 100K+ Views
- Strong Engagement Through Comments, Shares & Direct Messages
- Increased Product Interest Among Food Business Owners
- Generated Commercial Inquiries & Sales Opportunities
- Strengthened Pizza Academy's Positioning as a Professional Oven Solution
Results
The campaign achieved strong visibility and engagement generating over 600K+ total video views across campaign assets. The top-performing reel reached 257K+ views, while multiple videos exceeded 100K+ views. The campaign also drove strong interaction through comments, shares, and direct messages, increasing product interest among food business owners and catering professionals.
Business Impact
By showcasing real-life usage with BLK LAB Catering, the campaign helped build credibility, increase commercial interest, and generate qualified inquiries and sales opportunities.
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