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Case Study
PIZZA ACADEMY COOKING SCHOOL EVENT
Pizza Academy Ovens
Digital Marketing & Media Production
8 March 2025
The campaign achieved strong awareness, high views, comments, shares, and direct messages, with several videos exceeding 100K views and the top-performing content reaching over 1.4M views.
OBJECTIVE
STRATEGY
We covered a live cooking class showcasing different dishes prepared using one oven, highlighting its versatility, ease of use, temperature control, and both gas and wood-fired options, while capturing authentic customer experiences and feedback and we made sure to cover the whole event and reactions in STORIES to humanize the brand.
Customers perceived Italian ovens as pizza-only products that are difficult to use and limited in application.
CHALLENGES
Campaign Performance Highlights
- 1.4M+ Reach on top-performing content
- 100K+ Views across multiple campaign assets
- High Engagement & Share Rate
- Increased Product Awareness
- Strong Direct Inquiry Growth
- Improved Customer Understanding of Product Benefits
- Generated Sales Opportunities & Product Orders
Results
The campaign achieved strong awareness, high views, comments, shares, and direct messages, with several videos exceeding 100K views and the top-performing content reaching over 1.4M views.
Business Impact
The campaign helped shift customer perception by positioning Pizza Academy ovens as versatile, easy-to-use cooking solutions, which increased product inquiries and sales opportunities.
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02. Concept Design
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03. Implementation
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of my entire soul, like these sweet mornings
which I enjoy with my whole heart.